Archive for October, 2016

Social media: It’s more than just a sales tool

A recent Google study found that more and more consumers are going online in their search for an agent to sell their home. In 2014 this trend grew 14% alone. To be fair, that’s hardly surprising when pretty much everyone lives online these days. But how are we as an industry leveraging and adapting to this shift in the market? Like many industries, digital marketing is not new to real estate. Your website is the first thing one thing you need to get right, but there’s lots more to attracting our vendors and buyers online. Take social media for example: In my... View article »