Archive for the ‘Innovation’ Category

Social media: It’s more than just a sales tool

A recent Google study found that more and more consumers are going online in their search for an agent to sell their home. In 2014 this trend grew 14% alone. To be fair, that’s hardly surprising when pretty much everyone lives online these days. But how are we as an industry leveraging and adapting to this shift in the market? Like many industries, digital marketing is not new to real estate. Your website is the first thing one thing you need to get right, but there’s lots more to attracting our vendors and buyers online. Take social media for example: In my... View article »

The rise of the ‘smart home’: Will it add value to your property?

I was speaking with a good friend the other day and she explained a story about a colleague of hers that was using an Apple Watch to remotely turn off lights her kids keep leaving on! This technology is advancing quickly so that you now have the ability to control your home environment, via a wide range of appliances and utilities, from anywhere with a WIFI connection. I’ve written before about the role technology plays in real estate from an agent’s point of view. We like to think we’re ahead of the curve in the industry when it comes to technology... View article »

3 ways mobility is changing real estate

I read an article recently in The Australian about how everything around us is speeding up. Everything seems faster and more competitive than ever before: we work more, sleep less, and are constantly connected to the wider world. While I’ll leave it to others to comment on the changes to society in general, the “constantly connected” theme works well with me as technology, and mobile technology in particular, has and will continue to revolutionise real estate. It’s hardly surprising: Australian’s are addicted to their mobile devices. Over 80% of Australians own at least one smartphone. These stats aren't new but... View article »

Fear or ignorance? 5 Reasons why you can’t fall behind in embracing technology

Have you read any industry news lately? There are the predictable pieces on housing prices and “hot” suburbs to watch out for. Then there’s the chest thumping articles about legislation, such as reaction to Labor’s proposed changes to negative gearing. However the posts that grab my interest the most are about us: what makes an agent successful? In particular, that technology is a mere “fad” and that good old fashioned sales skills are all you need to be successful. At some levels, I agree. You need the basics in any sales job. However, this fear of technology is a real inhibitor... View article »

5 skills successful agents of the future will have in common

In building my business, I’ve taken a different approach to recruitment than many of my competitors. Rather than simply hire agents with many years industry experience, I’ve focused on finding people with the best skills in areas such as sales and marketing, irrespective of their background. As a result my team’s employment history is incredibly diverse and their skillsets range from technology sales through to PR and media. This approach is backed by a recent University of Phoenix study into the future of work, which found “what makes a group truly intelligent and innovative is the combination of different ages,... View article »
Posted in Ethical practice, Innovation, Recruitment, Resourcing on 2nd March, 2016