Archive for the ‘Technology’ Category

Social media: It’s more than just a sales tool

A recent Google study found that more and more consumers are going online in their search for an agent to sell their home. In 2014 this trend grew 14% alone. To be fair, that’s hardly surprising when pretty much everyone lives online these days. But how are we as an industry leveraging and adapting to this shift in the market? Like many industries, digital marketing is not new to real estate. Your website is the first thing one thing you need to get right, but there’s lots more to attracting our vendors and buyers online. Take social media for example: In my... View article »

Glenn Curran presents at ‘Business of Real Estate’

This week I presented at the Business of Real Estate event on the Gold Coast. This event brings together industry leaders to talk about the future of real estate and the key trends and challenges we face. I spoke about the future real estate agent: what do they look like and how do we need to adapt our business to attract the best talent. I’ve attached a PDF copy here for those of you interested, I’ll also be writing further on the themes raised here over the next few weeks. Download a copy of my presentation here. View article »
Posted in Mobility, Real estate commentary, Recruitment, Technology on 15th September, 2016

The rise of the ‘smart home’: Will it add value to your property?

I was speaking with a good friend the other day and she explained a story about a colleague of hers that was using an Apple Watch to remotely turn off lights her kids keep leaving on! This technology is advancing quickly so that you now have the ability to control your home environment, via a wide range of appliances and utilities, from anywhere with a WIFI connection. I’ve written before about the role technology plays in real estate from an agent’s point of view. We like to think we’re ahead of the curve in the industry when it comes to technology... View article »

3 ways mobility is changing real estate

I read an article recently in The Australian about how everything around us is speeding up. Everything seems faster and more competitive than ever before: we work more, sleep less, and are constantly connected to the wider world. While I’ll leave it to others to comment on the changes to society in general, the “constantly connected” theme works well with me as technology, and mobile technology in particular, has and will continue to revolutionise real estate. It’s hardly surprising: Australian’s are addicted to their mobile devices. Over 80% of Australians own at least one smartphone. These stats aren't new but... View article »

Fear or ignorance? 5 Reasons why you can’t fall behind in embracing technology

Have you read any industry news lately? There are the predictable pieces on housing prices and “hot” suburbs to watch out for. Then there’s the chest thumping articles about legislation, such as reaction to Labor’s proposed changes to negative gearing. However the posts that grab my interest the most are about us: what makes an agent successful? In particular, that technology is a mere “fad” and that good old fashioned sales skills are all you need to be successful. At some levels, I agree. You need the basics in any sales job. However, this fear of technology is a real inhibitor... View article »

It may be the end for the ‘corner shop’ real estate, but not the end of the agent!

In today’s fast changing environment, we’ve seen the way we interact shift dramatically. Technology has changed the way we communicate: think smartphones and social media. Technology has disrupted the traditional way of doing things: think of Uber or AirBnB. We’ve also seen the shift in the way businesses serve the community. The small shopping precincts are being replaced with larger retail hubs and online shopping. This trend has also affected the real estate industry and it’s easy to see why. I’m a big believer in the theory that a good agent can sell property anywhere; we don’t need an expensive office... View article »
Posted in Ethical practice, Technology on 1st February, 2016

Highly Defined – Make sure you stand out from the crowd!

There's no doubt that video is an important tool for increasing client engagement and conversion. If you needed any convincing just look at some of the statistics available. For example, according to Mist Media, the average internet user spends 88% more time on a website with video. Web developers Unbounce claim that using video on a landing pages can increase conversion by 80%. And when marketers include video in email, according to Forrester, click through rates increase 200% - 300%. So it's no surprise the real estate industry is increasingly adopting the use of video to showcase prestige properties. Team Curran... View article »
Posted in Property presentation, Technology, Video marketing on 15th December, 2015

Technology should be your friend, not your enemy.

I’ve always looked at technology as something I should embrace in my business. With the speed at which different technology types have changed our world, it’s only natural that real estate would be a key industry to feel the effects of this change. We’re always looking at new ways we can assist our vendors in getting the right marketing technology platform to help drive their property sale. We rigorously test and analyse anything we bring on board to ensure that it enhances the property selling and buying process. And by doing so we’ve been at the forefront of a whole range... View article »

Curran adopts Third Floor 3D technology

Sydney (Wednesday October 1, 2015) One of Australia’s most innovative technology firms, The Third Floor, is the first to market with a brand new 3D cloud marketing platform. Glenn Curran is quoted on this exciting new technology. Third Floor 3D (thirdfloor3D.com) is a premium, cloud-based real estate marketing tool designed to make selling a property, a virtual, 24/7 experience. “By putting the traditional open house into a 3D online world, Third Floor 3D allows real estate agents to present their client’s property for sale in the best possible light,” said Luke Maddison, Head of Business Development, The Third Floor. “Third Floor 3D isn’t... View article »
Posted in Property presentation, Technology on 31st October, 2015