3 ways mobility is changing real estate

3 ways mobility is changing real estate

I read an article recently in The Australian about how everything around us is speeding up. Everything seems faster and more competitive than ever before: we work more, sleep less, and are constantly connected to the wider world. While I’ll leave it to others to comment on the changes to society in general, the “constantly connected” theme works well with me as technology, and mobile technology in particular, has and will continue to revolutionise real estate. It’s hardly surprising: Australian’s are addicted to their mobile devices. Over 80% of Australians own at least one smartphone. These stats aren't new but... View article »

The importance of your community in creating a leading business

Last Saturday night I had the privilege of hosting the Make Bullying History annual north shore gala dinner. It was a fantastic night at the Greengate Hotel in Killara, being involved as the MC was something I thoroughly enjoyed. Real estate agencies are known for being supporters of the local community across Australia. It’s not surprising: a recent survey suggested that 89% of consumers today rank your community engagement highly when considering who to purchase from. But with the importance of having a shop-front location in every suburb diminishing, how do you stay relevant to the communities you serve? How do... View article »
Posted in Community involvement, Real estate commentary on 19th May, 2016

Savvy Sydneysiders still seeing great results

Despite the constant coverage about the property market cooling, our vendors have bucked the trend and we've seen some outstanding results. From a record sale in Killara to raft of other good auction results, our clients have shown that the market is still strong, particularly on the lower north shore. I think it shows that despite a slow down year on year, you will still see price growth in 2016. Here’s some recent media coverage of the results our vendors have achieved: Linfield property snapped up for $4.25m Record upper north shore sale in Killara We also recorded one of our recent auctions of a... View article »
Posted in Real estate commentary, Sales Effectiveness on 10th May, 2016

Fear or ignorance? 5 Reasons why you can’t fall behind in embracing technology

Have you read any industry news lately? There are the predictable pieces on housing prices and “hot” suburbs to watch out for. Then there’s the chest thumping articles about legislation, such as reaction to Labor’s proposed changes to negative gearing. However the posts that grab my interest the most are about us: what makes an agent successful? In particular, that technology is a mere “fad” and that good old fashioned sales skills are all you need to be successful. At some levels, I agree. You need the basics in any sales job. However, this fear of technology is a real inhibitor... View article »

5 skills successful agents of the future will have in common

In building my business, I’ve taken a different approach to recruitment than many of my competitors. Rather than simply hire agents with many years industry experience, I’ve focused on finding people with the best skills in areas such as sales and marketing, irrespective of their background. As a result my team’s employment history is incredibly diverse and their skillsets range from technology sales through to PR and media. This approach is backed by a recent University of Phoenix study into the future of work, which found “what makes a group truly intelligent and innovative is the combination of different ages,... View article »
Posted in Ethical practice, Innovation, Recruitment, Resourcing on 2nd March, 2016

Your reputation is the most valuable thing you own.

I recently wrote about my thoughts on the recent anti-underquoting legislation. Since the new legislation was announced, which I broadly support, I’ve noticed a number of overly negative stories in the media. Now this may simply be the government supporting their legislation with tough talk about “crackdowns’ and ‘shonky behaviour’ to appease the masses, however I don’t see much coverage on what the new legislation actually encompasses. Most of the changes are aimed at providing clarity around setting and reviewing price estimates. They require greater transparency in how selling prices are determined (or reviewed), including justification in writing to the client... View article »
Posted in Ethical practice, Legislation, Real estate commentary on 12th February, 2016

It may be the end for the ‘corner shop’ real estate, but not the end of the agent!

In today’s fast changing environment, we’ve seen the way we interact shift dramatically. Technology has changed the way we communicate: think smartphones and social media. Technology has disrupted the traditional way of doing things: think of Uber or AirBnB. We’ve also seen the shift in the way businesses serve the community. The small shopping precincts are being replaced with larger retail hubs and online shopping. This trend has also affected the real estate industry and it’s easy to see why. I’m a big believer in the theory that a good agent can sell property anywhere; we don’t need an expensive office... View article »
Posted in Ethical practice, Technology on 1st February, 2016

Under-quoting: Fact or fiction?

I support any regulation that increases transparency in real estate transactions and improves the perception of our industry in the eyes of the public. The new legislation attempts to provide more clarity around what constitutes under-quoting, so I’m broadly supportive. I’m not suggesting this practice of under-quoting never happens however, is it a widespread problem in NSW – the answer is no. Why do I say that? Fair Trading do a great job protecting consumers’ rights and they’ve been looking at this issue for years. Section 73 of the Property, Stock and Business Agents Act 2002 (The Act) makes underbidding an... View article »

It might be cooler, but the bubble isn’t going to burst

I’ve read and watched with interest lately all the chatter going around the property market around the so-called bubble burst. We all know that given the boom the market has experienced in recent years that it has been, and will remain, a hot media topic. While I don’t want to simply add to the reams of copy on this subject, I’m often asked for my opinion on where the market is headed: in a nutshell, given the data I’ve seen and the market analysis my team has done with our clients, I think the debate raging about the bubble bursting... View article »
Posted in Investment, Property presentation, Real estate commentary on 23rd December, 2015

Highly Defined – Make sure you stand out from the crowd!

There's no doubt that video is an important tool for increasing client engagement and conversion. If you needed any convincing just look at some of the statistics available. For example, according to Mist Media, the average internet user spends 88% more time on a website with video. Web developers Unbounce claim that using video on a landing pages can increase conversion by 80%. And when marketers include video in email, according to Forrester, click through rates increase 200% - 300%. So it's no surprise the real estate industry is increasingly adopting the use of video to showcase prestige properties. Team Curran... View article »
Posted in Property presentation, Technology, Video marketing on 15th December, 2015